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ArtStage (2014)

Brand Identity

The template of a horizontal band one-third the height of the given space, framed top and bottom by an elegant Didone-styled typeface formed the basic template of the collaterals; posters, name cards, and VIP passes.

We celebrated orchids, Singapore’s national flower with a vibrant colour palette and minimalist graphics in 2014. The template of a horizontal band one-third the height of the given space, framed top and bottom by an elegant Didone-styled typeface formed the basic template of the collaterals; posters, name cards, and VIP passes. The palette shone ever so brilliantly when dyed on the insides of a fold open calendar-bookmark topped with die-cut orchids. They were presented to guests as a simple yet functional door gift.