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Art Stage Singapore (2015)

Brand Identity

The catalogue spine designs are each inspired by Asian fabric patterns, which dynamically evolve into vibrant bands of colour spanning the front and back covers.

Held yearly, Art Stage Singapore is an art fair that celebrates the unique character of visual artworks from Asia, with a focus on the Southeast Asian (SEA) region. As with our 2014 designs, our four cover layouts for the 2015 catalogues evoke the equator around which SEA nations have co-evolved and flourished. The catalogue spine designs are each inspired by Asian fabric patterns, which dynamically evolve into vibrant bands of colour spanning the front and back covers. This visual shift emblematises the rootedness of Asian art in the region’s heterogeneous traditions, even as artists today are driven to pursue ever newer aesthetic directions. Furthermore, colour palettes based on these fabrics are a key element in all four designs, serving as a common thread that binds them together.