IKIGAI - BROCHURE (2021)
the strategy we took was to display as many elements of the condominium through the book with the application of effects, textures and hand-drawn illustrations.
Ikigai is an exquisite boutique condominium tucked away from the bustling Novena district. Designed to appeal to a discerning group of buyers who are design savvy, the understated design of the architecture, logo, and collateral are thoughtfully crafted to reflect the Japanese concept of Ikigai, simply summarised as "your life purpose of bliss". The Press Room collaborates with Kyoto-based world-renowned shodō artist, Tomoko Kawao, and master architect from Singapore Yip Yuen Hong of ip:li architects on this project and the result is pure bliss.
The Ikigai book designed by The Press Room serves as the main showcase for the sale as the developer decided not to have a showroom due to the pandemic. Task with this responsibility, the strategy we took was to display as many elements of the condominium through the book with the application of effects, textures and hand-drawn illustrations. The book is designed to bring you through an experience of Ikigai.
The textured cover material was specially flown in from Korea to reflect the beauty of the charred wood that was used as the main facade material as a reflection of the architect's philosophy of allowing the authenticity of raw materials to shine in architecture.