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Uncovering & Empowering Hidden Heroes Train Decal

Printed Graphics

The topic is often surrounded with darker and serious visual themes, hence we approached it differently by creating uplifting and colourful visuals that seek to empower and encourage.

Launched by President Halimah Yacob, this collaborative public awareness campaign seeks to challenge stereotypes about mental health caregivers and make known the services that are available to them. The topic is often surrounded with darker and serious visual themes, hence we approached it differently by creating uplifting and colourful visuals that seek to empower and encourage. To show that the topic is not taboo but should be discussed, engaged and received, we incorporated interactive elements such as the friendly cloud pouring rainbows on the seats, and floor stickers prompting commuters to ponder. The panels above the windows allow us to catch a glimpse of the life of caregivers. Rainbows are promises of goodness and better times, and as every cloud has a silver lining, we hope to offer hope and strength to caregivers.