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Bulan Bahasa (2017)

Brand Identity

A unique typeface was specially created inspired by the details and patterns of the tekat fabric while the color palette was borrowed from batik prints.

A festival that celebrates the Malay heritage and culture, Bulan Bahasa is an annual event that seeks to promote and instil greater confidence in and mastery of the Malay language. The branding for the event in September 2017 aimed to amalgamate the traditional with the contemporary. A unique typeface was specially created inspired by the details and patterns of the tekat fabric while the color palette was borrowed from batik prints. A range of collaterals and promotional materials were created for the festival - notebooks, banners, invitations, bus advertisement wrap, programme board and newspaper advertisements.