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iLight Marina Bay (2012)

Brand Identity

Suitably using a play of light, conceived as a snapshot of a word, drawing the observer into the creation of the logo as well as the festival.

Themed “People, Place, Time”, iLight Marina Bay 2010 was an international light art festival by the Urban Redevelopment Authority held in Marina Bay featuring 20 low-energy light art installations by international artists. Suitably using a play of light, conceived as a snapshot of a word as it is being handwritten and taken under slow shutter speed, it is a deliberate interpretation of the name “iLight”, drawing the observer into the creation of the logo as well as the festival.